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In-Box

Letter to the Editor - response to Dan Sullivan, from Gareth Mobley

Dear Ian,

Recently you published a letter from Doorco's Dan Sullivan saying: "The shape of the composite door market has shifted significantly in recent years."

Dan's right, there's been a notable shift in the market towards premium products. The latest report from Palmer Market Research confirms that value is growing faster than volume in the composite door market. Even in a relatively flat 2015, value was up 2% while volume rose by just 0.7% .

The trend from budget to higher-end, better performing premium products isn't just in composite doors, and it's driven by homeowners. There’s a growing divergence in home improvements between the Haves - older homeowners with small or no mortgages with the money to spend on beautiful premium products, and the Have Nots - younger homeowners who don't have the money and make do with the products they need...[ more ]

Sincerely

Gareth Mobley, CEO Solidor & Residor

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