News Bulletin - 07 July 2016

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Fenestration News

July issue: 1607.01

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features & reports

Fenestration News
Targeting for results – 50 million and still count
Marketing, who is the target? Obviously the Trade Media by its very existence is ...[more]

MBA Associates Limited
Emotional Intelligence
IQ (Intelligence Quotient) is a measure of intelligence that we've all probably he...[more]

MBA Associates Limited
Big Data – So what I want to make more Money!
Most of us are aware of the term big data being used these days, mostly in relatio...[more]

Pilkington Building Products
Glass and glazing supply chain must do more to sup
• Industry must do more to promote long-term benefits of high-performance product...[more]

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people

Ultraframe (UK)
Consumer marketing expert, Janet Russell, appointe
Ultraframe has appointed consumer marketing manager, Janet Russell, as a reflection of its contin...[more]

Deceuninck
Letter from Roy Frost: Industry sleepwalking into
Dear Ian The industry hasn’t had a major product crisis for years, thank goodness. But th...[more]

Sliders UK Ltd
Installer’s liability? - When PAS24:2012 isn’t PAS
Sliders UK has warned that lack of clarity, continuous testing and third-party accreditation, cou...[more]

VEKA
The VEKA UK Group celebrates 30 years in the UK
Industry-leading PVC-U systems supplier The VEKA UK Group is marking its 30th year of manufacturi...[more]

associations

Glass and Glazing Federation(GGF)
What Brexit means for technical standards
The United Kingdom has voted to leave the European Union and British companies need to be aware o...[more]

Steel Window Association
Renovated steel windows stand out at Freemasons’ H
For nearly two decades, Steel Window Association member, Steel Window Service and Supplies, has b...[more]

Steel Window Association
Steel window refurbishment helps realise Glasshous
Part of the Crown Estate’s regeneration of the Regent Street Quadrant in Central London, 21 Glass...[more]

charity

GM Fundraising
GM Fundraising completes the Border2Border cycling
With many, many miles, deserts, hills and mountains covered, the GM Fundraising Border2Border tea...[more]

Roof-Maker Ltd
Roof-Maker raises over £20,000 at Kids Out charity
Roof Maker, one of the UK’s leading manufacturers of skylights, roof windows and bifold doors, ha...[more]

GM Fundraising
20 years of GM Fundraising
April was a busy month for GM Fundraising, with record funds raised at the FIT Show and preparati...[more]

internet

VEKA
Brand new website opens new era for West End Windo
After celebrating 40 successful years in the home improvement industry in 2015, West End Windows ...[more]

Haffner Murat Ltd
Haffner Murat launches new website
Haffner Murat has just launched a brand new website, www.haffnermurat.com. Dave Thomas, the comp...[more]

Swish Window & Door Systems
Swish enhances new marketing suite with online mar
Following on from the launch of a comprehensive range of updated marketing materials, Swish Windo...[more]

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" " Glass - advertisement

Refelex slimline roof lanterns - advertisement

The Fenestration News Bulletin this week will be sent to more than 14,000 recipients in just over 9,000 organisations aligned to the Window Industry. Making it an effective delivery platform to get your Companies message across.

The Elephant in the room.

Brexit. ‘Project Fear’ realised or do you see the start of a new opportunity? One of those glass half-full, half-empty questions. The vacuum left by having the Political Classes occupied posturing to strengthen their own personal positions has allowed the main stream media to have a field day with stories of gloom & doom.

The trend is to mislead and misrepresent along with misdirection so creating confusion. As with marketing generally the so-called market makers are exploiting the situation further for no other reason than create profit. There is no doubt that one is feeding the other.

The reality, who is affected? Figures from the ONS suggest that the UK’s trade with the EU is 13% of GDP. In simplistic terms the conclusion from that would be while the 13% could be affected and will be to a degree, the other 87% is un-affected and about to be freed from the constraints of a heavily controlled protected market, so their opportunity to grow is magnified. Not to lose sight of the fact that the EU single market is not and never has been a ‘free trade market’, it’s a very expensive, you could even say contrived inward looking market that seeks to protect itself as much as it can within WTO agreements from the rest of the World.

Now’s the time to grab the opportunity while the less astute are losing their heads and wringing their hands.

Ian
Fenestration News

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In-Box

Letter to the Editor - Gareth Mobley, CEO Solidor & Residor

Dear Ian

Whatever your views about Brexit, you can expect to see it blamed for things not even remotely connected with it. The ‘spin’ has started.

On 11th September 2001, after the World Trade Center towers had been hit in terrorist attacks, Transport Secretary Stephen Byer’s special advisor Jo Moore emailed the department’s press office saying: ‘It's now a very good day to get out anything we want to bury’.

The following day the department announced changes to Councillors’ Allowances. Nearly a month later, Moore's email was leaked to the press where it provoked a row about the cynical nature of spin. The leaked email appeared the day after Byers had announced the placing of Railtrack in administration. ..[ more ]

Sincerely,

Gareth Mobley, CEO Solidor & Residor

In-Box

Letter to the Editor - Roy Frost, Deceuninck Managing Director

Dear Ian,

Voters’ decision to leave the EU in the Brexit referendum caught commentators and the political establishment by surprise.

We were warned about short term volatility in shares and exchange rates and we got them. A week after, the FTE 100 stock market had its best day for five years. The following day it fell back on news that the Bank of England may cut interest rates in August and restart quantitative easing.

Commentators who assumed the worst, marked down housebuilders shares. Steve Morgan chairman of Redrow whose shares dropped 30% as a result said: “sites remain busy, post Brexit, reservations continue to be taken. ..[ more ]

Yours sincerely

Sincerely
Roy Frost, Managing Director Deceuninck UK

Targeting for results – 50 million and still counting.

Marketing, who is the target? Obviously the Trade Media by its very existence is a marketing tool as much as it is the purveyor of Industry News.

That opens up the question is the published item - for now, today, this month or a long term reference point. Then a further question how do you cause it to grab attention, stand out and get recognised.

Research has shown that more than 60% of us now consume our news online. That means our overriding attention is grabbed by the soundbite, the snapshot, the headline and the first sentence. The shame of this is that content can take second place. There is also a trend, as we have seen with general news media confusingly the soundbite doesn’t have to mean what the item itself is about. If you like, the shout-out bit is to grab attention, the content then is the qualification so as not to get sued.

The contradiction is it’s the headline that gets absorbed as the truth.

From the Fenestration News website we can pass on what our tracking and monitoring appears to reveal after more than 50 Million news page views (Yes 50,000,000 +). ..[ more ]

Ian
Fenestration News

Also in the news....

Pilkington Building Products -
'Pilkington collaborate with Howells patent glazing as demand for solar control produc'
Pilkington United Kingdom Limited has signed a new contract with Howells Patent Glazing, a leading manufacturer of patent glazing roof lights and canopies, following the launch of its new solar control product, Pilkington Suncool™ One 60/40. As the latest addition to the Pilkington Suncool™ range, Pilkington Suncool™ One 60/40 is an off- ..[ more ]

Senior Architectural Systems -
'Opportunity knocks for Senior’s new doors and Future Products Ltd'
Senior Architectural Systems is delighted to announce that its new Ali FOLD doors are now available from leading manufacturer Future Products Ltd. Providing even greater choice for its trade customers, Future Products Ltd will fabricate and supply Senior’s stylish and high performance Ali FOLD doors which are available as folding sliding ..[ more ]

CDW Systems Ltd -
'Keep calm and carry on manufacturing'
A leading industry figure has reacted to the UK’s decision to exit the European Union by calling for calm and return to business as usual. Jerry Webb, Managing Director of CDW Systems, has come on record stating business leaders should cut through the hysteria and instead inspire action. He comments:<em> “As someone who’s been in ..[ more ]

Total Glass -
'Total Glass adds Winkhaus locks to its entrance doors'
Total Glass, one of the UK’s leading PVC-U and aluminium fabricators, has added advanced multi-point locking systems from Winkhaus across its entire composite door and high-security aluminium communal entrance door ranges. Suitable for a variety of applications, the new Winkhaus Trulock TM and Edge TM autolock AV2+, AV2-E or the battery ..[ more ]

Modplan Ltd -
'0.15 U value of LEKA solid conservatory roofing system is proving industry game chang'
Leading trade fabricator Modplan launched the LEKA warm roofing system at this year’s FIT Show and in the first month alone has already signed up six installing partners. Heidi Sachs, Modplan’s Managing Director, said:<em> “The LEKA roofing system really is a game changer and the impact it’s going to have on the industry is reflected in the rapi ..[ more ]

Winkhaus UK -
'New AV3 autoLock adds increased functionality to Dutemänn’s Haus range'
Specialist aluminium fabricator, Dutemänn, has announced it will offer the new AV3 autoLock from Winkhaus within its popular high-end range of entrance doors, Haus. The development will see fast-growing Dutemänn add even more choice for its trade customers to enjoy, as Winkhaus’ official launch partner for AV3 in the aluminium sector. <e ..[ more ]

Sternfenster Trade Sales -
'Sternfenster launches StyleLine FS, the new best-in-class flush sash window'
Lincoln-based trade fabricator, Sternfenster, has added a brand new flush sash window to its award-nominated collection of timber alternative frames, StyleLine. Based on the Deceuninck Heritage flush sash profile system, which was developed from the popular 2800 decorative series, the new FS from Sternfenster is both installer-friendly, ..[ more ]

Carl F Groupco Limited -
'Siegenia supplies new TITAN Tilt and Turn to Carl F Groupco'
Carl F Groupco has extended its range of Siegenia hardware with the addition of the TITAN AF, a tilt and turn system newly introduced to the UK market. Key features include the AF concealed axxent 24+ variant, a completely new design, providing a completely jigless solution for the majority of profiles, with sash load bearing capabilities up to ..[ more ]

Solidor -
'Flying start for Solidor this year'
Solidor, the premium timber-core composite door manufacturer, continues its rapid growth in 2016. Sales are growing at an impressive rate as homeowners and the industry choose Solidor’s beautifully secure composite doors. Solidor sales grew 25% year on year in February, March and April this year, and 34% in May. This impressive growth i ..[ more ]

Ultraframe (UK) -
'UltraROOF380 – the big reveal'
Over 200 retailers from across the south of England gathered at the National Self Build & Renovation Centre (NSBRC) in Swindon this week to witness the big reveal of Ultraframe’s Ultraroof380 at the UK’s largest permanent exhibition targeting home improvers. Showcased at the recent FIT Show, Ultraroof380 is the ultimate lightweight tiled ..[ more ]

Customade (UK) Ltd -
'Customade makes aluminium easy with REAL range'
Customade is helping its network of installers to tap into the enormous potential of aluminium with an outstanding new offering that makes pricing, quoting a ..[ ]

Atlas Roof Solutions -
'Biggest Atlas Skyroom ever is a winner'
It was a double celebration for Atlas approved installer Vale Orangeries when the South Wales-based firm installed their very first Skyroom. Not only was the ..[ ]

Solidor -
'Letter to the Editor from Gareth Mobley, CEO Solidor & Resid'
Dear Ian Whatever your views about Brexit, you can expect to see it blamed for things not even remotely connected with it. The ‘spin’ has started. </ ..[ ]

Archibald Kenrick -
'40 year celebration for Steve'
Celebrations have been taking place at leading hardware supplier Kenrick as Steve Williams, Sales and Marketing Director at the firm, celebrates 40 continuou ..[ ]

Fenestration News -
'Targeting for results – 50 million and still counting.'
Marketing, who is the target? Obviously the Trade Media by its very existence is a marketing tool as much as it is the purveyor of Industry News. T ..[ ]

Deceuninck -
'Letter to the Editor, from Roy Frost, Deceuninck Managing Di'
Dear Ian Voters’ decision to leave the EU in the Brexit referendum caught commentators and the political establishment by surprise. We were ..[ ]

Brisant Secure -
'BSI Kitemark for Ultion'
Ultion has added the globally recognised BSI Kitemark to its list of accreditations. Already carrying TS007 3 star, Sold Secure Diamond and police approved S ..[ ]

Roseview Windows -
'New slim meeting rail makes the Ultimate Rose even more auth'
It was already respected industry-wide as the most authentic uPVC vertical-sliding flush sash window ever conceived – but now sash window experts Roseview Wi ..[ ]

Sovereign Group -
'Sovereign Group - Appointed to C.H.I.C.'
The UK’s leading commercial fabricator of windows and doors, The Sovereign Group have recently been appointed to the Central Housing Investment Consortium (C ..[ ]

GM Fundraising -
'GM Fundraising completes the Border2Border cycling challenge'
With many, many miles, deserts, hills and mountains covered, the GM Fundraising Border2Border team, proudly sponsored by Deceuninck, have completed the epic ..[ ]

Ultraframe (UK) -
'Consumer marketing expert, Janet Russell, appointed at Ultra'
Ultraframe has appointed consumer marketing manager, Janet Russell, as a reflection of its continued commitment to increasing the exposure of the Ultraframe ..[ ]

Senior Architectural Systems -
'Senior injects further investment into its innovative PURe® '
Leading fenestration designer and manufacturer Senior Architectural Systems has pledged significant investment in its manufacturing facilities as demand for ..[ ]

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