This weeks observations
Just because you can…
Following our last item it has been suggested that I should follow up with actual marketing sales ideas that can be used to cause growth. There’s the rub, if I offer up the best and most rewarding campaigns I am aware of and they are then copied, doesn’t that dilute the gain for everyone.
As I was suggesting last time, going the path of emulating, copying and playing follow my leader just results in a merging into the background of any effort. The stand out companies are those that have a more individual path, they may serve up some duff campaigns, get it wrong, but they learn from their mistakes. Above all they are remembered, they are stand out, they are ahead.
Now for a little bit of ‘not a lot of people know that’. Have you ever wanted to know more of what your competitors are doing? They do say information is power... […more ]
Ian
Fenestration News
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In-Box
Merger & Acquisition… And All That - From the sellers ‘seat’
We’ve been around in the sector since 1999 and the principals at MBA have more years than we care to count in the building products sector and the window industry in particular so it was always going to be the case that in working with clients at every stage of the business cycle we'd be asked about buying or selling businesses. We've worked with clients on both the buy and sell side of transactions (but never on both sides of the same deal as some M&A 'boutiques' like to do!) and completed a number of very successful deals for clients. The motivations for selling are varied and could fill an article on their own but once that decision is reached there are some common questions. Clients who are looking to sell and realise what is often a working lifetime's emotional as well as financial investment want the right buyer and often that's where the conversation starts:- […more ]
Chris Ball
MBA Associates
In-Box
Letter to the Editor - complete marketing package
Dear Ian,
In last week’s leader, you say the ‘complete marketing package’ is aimed at ‘making the front-end marketing and sales presentation… more professional…for front-end companies to shine’.
‘Companies achieving real traction… stand out because of their difference (from the others)’, you say.
The difference between Deceuninck’s marketing and our competitors’ is that we know we can only do as well as Deceuninck fabricators. And they can only do as well as Deceuninck installers. So we do all that we can to make Deceuninck installers sell as professionally and effectively as possible. […more ]
Yours sincerely
Roy Frost
Managing Director, Deceuninck
In-Box
Advertorial, on behalf of MBA Associates
Mergers and Acquisitions
Retail Business Midlands (East or West) Wanted-
We are acting on behalf of a client who is looking to acquire a Retail Sales and Installation business that either that buys in product or that has manufacturing as part of its operations and is based in the Midlands. Acquisition of the retail sales and installations part of a larger business would also be considered.
Retail Business South West inc. Wales Wanted-
We are acting on behalf of a client who is looking to acquire a Retail Sales and Installation business covering the South West including Wales. If your business falls in to this category and if you were interested in considering a disposal either now or in the near future we would like to discuss this opportunity with you.
[...more ]
Endurance solid & secure, composite doors - advertisement
Also in the news....
Bison Frames (UK) Limited -
'Bison Frames enhances the aesthetics and energy efficiency of a stunning period cotta'
Bison Frames has just completed the installation of 19 windows and a set of French doors in a period cottage in Somerset. The project was a particularly interesting one for the company because of the way it came about.
The owners of the cottage in Isle Brewers in Somerset needed to replace their home’s ageing Crittall windows. The couple wanted the replacement windows to have truly authentic aesthetics but also to have all the benefits
..[ more ]
Pilkington -
'Pilkington Planar™ helps enhance iconic Tees transporter bridge'
Visitors to Teesside's historic Transporter Bridge will get a new and better view than ever before thanks to a newly installed glass lift and viewing decks on the gondola, constructed using Pilkington Planar™ structural glazing as part of the £2.6m Heritage Lottery Fund Tees Transporter Visitor Experience Project.
The unique bridge, the longest transporter bridge in the world, carries a suspended gondola across the river from Midd
..[ more ]
Distinction Doors -
'CE marking of fire door sets'
10 July 2015 marked a milestone for the fire door set industry as the standard for fire door sets EN 16034 entered the Official Journal of the European Union.
Distinction Doors, the UK’s largest composite door supplier, has been updating its customers on the changes.
Dave Walker, Distinction’s Technical Director, said, “The entry into the Official Journal means that CE marking of fire door sets is finally underway, which is gr
..[ more ]
Distinction Doors -
'Distinction’s 70mm Elite door proving to be a winner'
Distinction Doors launched its 70mm Elite Door at the FIT Show in 2014. Since then, sales have grown exponentially and it’s a product that is featured in portfolios up and down the country.
It’s perhaps hardly surprising that the door has proved such a success. Like the rest of the Distinction range, the Elite door uses a Nan Ya blank, which means it has the exceptional pedigree customers have come to expect. And like the rest of the r
..[ more ]
British Fenestration Rating Council (BFRC) -
'Windows becoming ever more energy efficient says BFRC'
BFRC has analysed the window energy ratings of replacement windows installed during 2014 in England and Wales*.
The main findings are that ‘A+’ rated windows doubled during 2014 (after being launched late 2013) as a percentage of the total number of rated product – and stood at nearly 5% by the end of the year.
‘A’ rated windows continued its steady increase in market share from 58% – 65% through 2014. In 2012 ‘A’ rated stood
..[ more ]
Modplan Ltd -
'Fitting an Inline Patio has just become easier - says Modplan'
Leading trade fabricator Modplan has just announced that it will be manufacturing and supplying the new VEKA Imagine Inline Patio from 1 September. Chris Reeks, Modplan’s Sales Manager, said: “VEKA’s Imagine Inline Patio is a best-in-class product and it’s something we are delighted to be adding to our portfolio.”
The Imagine Inline Patio offers a host of features that will appeal to both installers and homeowners. It has an innovative
..[ more ]
Deceuninck -
'Letter to the Editor - complete marketing package’'
Dear Ian
In last week’s leader, you say the ‘complete marketing package’ is aimed at ‘making the front-end marketing and sales presentation… more professional… for front-end companies to shine’.
‘Companies achieving real traction… stand out because of their difference (from the others)’, you say.
The difference between Deceuninck’s marketing and our competitors’ is that we know we can only do as well as Deceuninck fabr
..[ more ]
Avocet Hardware -
'Avocet adds to its break secure product range'
Avocet Hardware has added to its Break Secure lock range with the launch of the ATK high security euro cylinder – the company’s second Sold Secure Diamond and TS007 British Kitemark 3-star rated lock.
ATK comes with a standard key, which allows all leading locksmiths to produce them quickly and easily, and end-user registration isn’t required.
ATK utilises Avocet’s patented locking cam system, which is proven to effectively sec
..[ more ]
REHAU -
'Success of REHAU Passivhaus seminar shows level of interest in energy efficient techn'
The huge success of REHAU’s recent Passivhaus seminar, held at the SS Great Britain in Bristol, illustrated just how much interest there currently is across the construction industry in the practical application of the technology.
As new members of the Passivhaus Trust and with a number of Passivhaus certified products in its portfolio, REHAU hosted the event to demonstrate its ongoing commitment to the concept.
More than 70 d
..[ more ]
SEH BAC -
'14th Showroom for SEH BAC'
Award winning retailer1 SEH BAC has opened its 14th showroom, but, unlike the other showrooms, which feature predominantly in the South East, SEH BAC has ventured north and opened its new showroom at Frosts Garden Centre at Millets Farm, Abingdon in Oxfordshire.
This move up the M40 corridor isn’t such a bold move as SEH BAC sales & marketing director Norman Hornigold explains: “we’ve operated within Frosts at Willington and Woburn San
..[ more ]
MBA Associates Limited -
'Merger & Acquisition…. And All That - From the sellers 'seat''
We've been around in the sector since 1999 and the principals at MBA have more years than we care to count in the building products sector and the window industry in particular so it was always going to be the case that in working with clients at every stage of the business cycle we'd be asked about buying or selling businesses. We've worked with clients on both the buy and sell side of transactions (but never on both sides of the same deal a
..[ more ]
Roof-Maker Ltd -
'Roof-Maker blows the roof off with industry leading Eco products'
The demand for products that aid natural light in domestic and industrial properties is increasing and this has lead to a revolution in roofing products. Heavy investment in research and development by Roof-Maker has lead to the innovative creation of contemporary rooflights that are energy efficient, help with cold and warm temperature control and even control light flow. Roof-Maker has created energy efficient products that aid the movement
..[ more ]
Polyframe -
'Polyframe appoints Nick Dutton as CEO'
Polyframe Group, the largest independent trade window, door and conservatory fabricator in the UK, has appointed ex Door-Stop MD Nick Dutton as Chief Executive Officer (CEO).
Since 1992, Polyframe has grown from a 40 windows-a-week trade fabricator in Halifax to a multi-site, multi-system fabrication group making several thousand frames a week. It supplies installers nationally from factories in Norwich, Northern Ireland, Mansfield an
..[ more ]
Green Gate Access Systems -
'Green Gate Access Systems appointed by Estuary Housing Assoc'
Green Gate Access Systems have been appointed by Estuary Housing Association to manage the safety and maintenance of their automated gates.
The not-for-profit organisation
..[ ]
REHAU -
'REHAU'S Redkite team jumps for charity'
REHAU’s team of ‘Redkite’ charity fundraisers finally lived up to their name on 1 August when they successfully completed a series of tandem skydives – jumping at 15,000 feet from a
..[ ]
Avocet Hardware -
'Avocet says Aviva acknowledgement marks insurance industry t'
Avocet Hardware has welcomed Aviva’s decision to advise its customers about the use of TS007 3-star or SS312 Sold Secure Diamond accredited locks when seeking to protect their homes
..[ ]
Polyframe -
'Millennium Windows unplugs its machines and plugs into Polyf'
Yorkshire based installer Millennium Windows has stopped fabricating and is buying in from Polyframe. Millennium Windows fabricated 150 frames a week. It is looking forward to growth
..[ ]
Mila Hardware -
'Mila – always ahead of the curve'
Mila is launching a new version of its popular ProLinea espag handle with a gently sweeping handle inspired by the contours of the latest contemporary window profiles.
The ne
..[ ]
Ultraframe (UK) -
'Jane Blanchard returns to Ultraframe'
Area sales manager Jane Blanchard has returned to Ultraframe after a three-year period at A&B Glass. Previously, Jane spent 9 years with Ultraframe and rejoins the business to devel
..[ ]
Truframe Ltd -
'3 star Ultion cylinders - a Truframe standard'
TruFrame have become the first fabricator in the UK to offer the Brisant-Secure TS007 3-star Ultion cylinder as standard on all their composite doors. This comes as the company moves
..[ ]
Mila Hardware -
'New Key Accounts Manager at Mila'
Julie Holmes is the new Key Accounts Manager at Mila, working directly with nominated customers to help them get the most from Mila’s range of standard and bespoke hardware.
..[ ]
Phoenix Doors -
'Phoenix Doors appoints new Financial Controller'
Phoenix Doors, one of the UK’s leading manufacturers of GRP composite doors and PVC panel doors has appointed Len Betts as Financial Controller.
Len’s primary role is to impl
..[ ]
TWR Trade Frames -
'TWR Bifolds rolls out AluK'
Bi-fold door specialist TWR Bifolds is now supplying AluK products, as it continues to strive to help its customers remain at the forefront of the aluminium market.
TWR Bifo
..[ ]
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